Don't let yourself be zillowed
Realty Times: The Seller's Been 'Zillowed'
By Blanche Evans, Realty Times Columnist
A home seller tells Realty Times he is contemplating contacting an attorney over losing a sale he blames on Zillow's estimate of his home.
Dear Blanche:
I read your article about zillow.com and would like see your advice on my situation. We started selling our house but potential buyers showed us a Zillow.com price estimation for our house and told us that our selling price was not realistic. As a result of this we had to take our house from the market. The estimation by zillow.com is $500,000.00 less than ssessed value. Home facts are incorrect and estimated value is $600,000 lower than the value of the similar house next door built by the same uilder a year earlier than ours. Even zillow's own data shows that omparable nearby houses were sold for $521.00 per sq. foot on average, when their estimation for our house is only $364.00 per sq. foot. I tried to contact zillow.com, but their automatic response stated that they are not staffed to address individual issues.
They have enough staff to cause great damage, but not enough staff to fix it! Grossly inaccurate and very damaging information from zillow.com put our family in a very difficult financial position. I am sure that there are other people in similar situation. I seek your advise on what can I do. - Alex
Realty Times responds:
Congratulations, Alex, you've been zillowed! Zillowed is a playful term
which means buyers can find out what your home is worth without talking to a professional Realtor or appraiser. To sellers, of course, being zillowed means you are likely getting screwed.
Sellers like you are being swept up in a maelstrom where you no longer have control over the marketing of your home to the public. Like the credit reporting bureaus can ruin your credit with inaccurate data, new companies posting public housing data have immunity from the esponsibility of potentially harming individuals.
Get ready - it's only going to get worse before it gets better. Companies like zipRealty are gleefully announcing that they will post reviews of your home for all to see. Great for buyers, bad for you. Pretty soon there will be no reason to list your home at all because sellers don't have any rights anymore. You might as well light a match to it when you're ready to move. Funny, companies like Experian, zipRealty and zillow just don't think about the people as individuals; they only want to empower the "other side," whatever that side is. Consequently, as you found, zillow didn't bother including some sort of help for individuals who wish
to contest their zestimates. Neither did Experian until it was forced to by the government. So your only choice is to fight back.Let's start with some little-known facts. Realtors (agents who are members of the National Association of Realtors) list and sell homes within 99 percent accuracy, according to a recent report by the NAR. While that may seem a self-serving statistic, it's easy enough to check in your local MLS. Even if homes sell within 95 percent of
listing price, that's still pretty good compared to zillow's zestimates.
Zillow.com admitted to BusinessWeek in February 2006 during its much-publicized launch that its "estimates are typically on target, falling within 10 percent of the actual home-sale prices 62 percent of the time."
I'm sorry, but a dismal accuracy rate like that should come with a stern warning: "Use of this zestimate in a real negotiation could prevent you from buying or selling the home you want."The internet is an amazing source of information -knowing what information is
valid, how to cull the invalid information from the valid information and then
how to interpret that information - for now that still needs a human.To read the full article go to:


